The Avant Edge

Building Your Brand from the Ground Up

Building Your Brand from the Ground Up Kickstarting Your Journey to a Stronger Brand Identity “The world will ask who you are, and if you do not know, the world will tell you.” - Carl Jung Have you ever seen a kid light up at the sight of a shiny, colorful logo?...

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Planes, suitcases and uber patience!

By Monique Farmer It was mid-March 2019, and the city of New York buzzed with its usual electric hum. I was there to judge national PRSA Silver Anvil public relations awards—an honor, for sure, but also a mental marathon. For 8 hours, I had poured over entries,...

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5 Steps for Navigating the First Hour of a Crisis

By Monique Farmer, APR The world we live in is unpredictable, to say the least. And the world you and I work in — the public relations world — can be just as volatile. Crises are inevitable. Often, it’s not a matter of if, but when. Whether it’s a hiccup in the supply...

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Building Your Brand from the Ground Up

Building Your Brand from the Ground Up Kickstarting Your Journey to a Stronger Brand Identity “The world will ask who you are, and if you do not know, the world will tell you.” - Carl Jung Have you ever seen a kid light up at the sight of a shiny, colorful logo?...

Planes, suitcases and uber patience!

By Monique Farmer It was mid-March 2019, and the city of New York buzzed with its usual electric hum. I was there to judge national PRSA Silver Anvil public relations awards—an honor, for sure, but also a mental marathon. For 8 hours, I had poured over entries,...

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