The Avant Edge
The 2024 PR Landscape: Trends to Watch
By Jona Ohm, APR Recently, we touched on ways to refresh your PR for the new year. Public Relations (PR) is always evolving and staying ahead of the trends is crucial for success in the dynamic landscape of communication. But what lies ahead for 2024? Some of...
Revitalizing Your PR Strategies: A Guide for the New Year
By Jona Ohm, APR In the dynamic landscape of public relations, it's crucial for businesses to revisit their strategies to stay relevant and effectively communicate with their audience. As we march into 2024, now is a great time to explore some key strategies to...
The Power of Metrics: A Guide to Essential Analytics in PR Campaigns
By Jona Ohm, APR In today's digital age, the world of Public Relations has evolved far beyond just press releases and event coordination. One of the most significant shifts in the industry is the growing importance of analytics. Data plays a pivotal role in crafting...
Leveraging Influencers in your PR Plan
By Jona Ohm In the ever-evolving landscape of digital tools for public relations and marketing, influencers have emerged as potent forces capable of shaping public opinion. In the age of social media dominance, these individuals hold sway over niche audiences, making...
Crafting a Compelling Press Release: 3 Checklists for Capturing Media Attention
By Jona Ohm, APR Press releases are a powerful tool for businesses to share news, attract media attention, build brand awareness and shape public perception. To write a press release that will accomplish this, it's crucial to understand what reporters look for...
Building Relationships with Journalists and Media Outlets
By Jona Ohm, APR We’ve said before and we will say again, Public Relations is all about relationships. Specifically, the mutually beneficial relationships between your organization and its audiences. Journalists are key allies in this formula because they are the...
Monique Farmer, APR Honored with Business Excellence Award
OMAHA, NE / ACCESSWIRE / November 7, 2023 / In November 2023, Monique Farmer, APR, president and founder of Avant Solutions, a full-service PR and communications firm, received the Excellence in Small Business Award from Inspire, an Omaha-based organization affiliated...
Chart Your Path Copy
4 Trends in Public Relations that aren’t Going Away
By Jona Ohm, APR Public Relations is all about relationships. Aside from striving to give the right message to the right audience at the right time, what else should you be paying attention to? Public relations is a dynamic industry that evolves constantly to deliver...
Best Practices for Protecting your Brand’s Reputation
By Jona Ohm, APR In today's digital age, where information travels at the speed of a click, a business's reputation is more fragile than ever. A well-maintained reputation can build trust, loyalty, and growth, while a tarnished one can result in lost customers and...
The 2024 PR Landscape: Trends to Watch
By Jona Ohm, APR Recently, we touched on ways to refresh your PR for the new year. Public Relations (PR) is always evolving and staying ahead of the trends is crucial for success in the dynamic landscape of communication. But what lies ahead for 2024? Some of...
Revitalizing Your PR Strategies: A Guide for the New Year
By Jona Ohm, APR In the dynamic landscape of public relations, it's crucial for businesses to revisit their strategies to stay relevant and effectively communicate with their audience. As we march into 2024, now is a great time to explore some key strategies to...
The Power of Metrics: A Guide to Essential Analytics in PR Campaigns
By Jona Ohm, APR In today's digital age, the world of Public Relations has evolved far beyond just press releases and event coordination. One of the most significant shifts in the industry is the growing importance of analytics. Data plays a pivotal role in crafting...
Leveraging Influencers in your PR Plan
By Jona Ohm In the ever-evolving landscape of digital tools for public relations and marketing, influencers have emerged as potent forces capable of shaping public opinion. In the age of social media dominance, these individuals hold sway over niche audiences, making...
Crafting a Compelling Press Release: 3 Checklists for Capturing Media Attention
By Jona Ohm, APR Press releases are a powerful tool for businesses to share news, attract media attention, build brand awareness and shape public perception. To write a press release that will accomplish this, it's crucial to understand what reporters look for...
Building Relationships with Journalists and Media Outlets
By Jona Ohm, APR We’ve said before and we will say again, Public Relations is all about relationships. Specifically, the mutually beneficial relationships between your organization and its audiences. Journalists are key allies in this formula because they are the...
Monique Farmer, APR Honored with Business Excellence Award
OMAHA, NE / ACCESSWIRE / November 7, 2023 / In November 2023, Monique Farmer, APR, president and founder of Avant Solutions, a full-service PR and communications firm, received the Excellence in Small Business Award from Inspire, an Omaha-based organization affiliated...
Chart Your Path Copy
4 Trends in Public Relations that aren’t Going Away
By Jona Ohm, APR Public Relations is all about relationships. Aside from striving to give the right message to the right audience at the right time, what else should you be paying attention to? Public relations is a dynamic industry that evolves constantly to deliver...
Best Practices for Protecting your Brand’s Reputation
By Jona Ohm, APR In today's digital age, where information travels at the speed of a click, a business's reputation is more fragile than ever. A well-maintained reputation can build trust, loyalty, and growth, while a tarnished one can result in lost customers and...
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