The Avant Edge

4 Things Social Media can do for Your Business

By Jona Ohm, APR Social media has revolutionized the way we communicate, connect and share information. With millions of active users across multiple platforms, social media presents an incredible opportunity for businesses to engage with target audiences on a larger...

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3 Tips to Embrace Mental Health in the Workplace

  Regardless of the industry, your most valuable resource as a leader are your employees. As PR professionals, we know the challenges of our industry–the late hours, the stress of being in reputation management or crisis mode, and so many other aspects that add...

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Hitting Your Target

Hitting Your Target

By Cheril Lee Hitting your target – how to move your audiences with your messages  Before you send out any sort of public communication, you need to know who you’re talking to and how to send them messages they will not only read, but act on. Ranking and Prioritizing...

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Tips for Understanding Your Audience

Tips for Understanding Your Audience

By Cheril Lee Why is it so important to understand the audience you’re speaking to and targeting with your messaging? If you don’t present the message in a way that appeals to or makes sense for your target audience, you’re literally accomplishing nothing. Thinking...

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SMART Communication Objectives

SMART Communication Objectives

By Cheril Lee Work SMARTer not harder How to be SMART with your communication objectives OR Your key to success: SMART communication objectives (computer generated) When planning any communication strategy, remember to be SMART by setting objectives that are specific,...

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Setting Measurable Communication Objectives

Setting Measurable Communication Objectives

By Cheril Lee We’ve all heard the old saying, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” The answer to this question has been debated for a long time and there is no real definitive answer. The same could be said of...

read more

4 Things Social Media can do for Your Business

By Jona Ohm, APR Social media has revolutionized the way we communicate, connect and share information. With millions of active users across multiple platforms, social media presents an incredible opportunity for businesses to engage with target audiences on a larger...

Hitting Your Target

Hitting Your Target

By Cheril Lee Hitting your target – how to move your audiences with your messages  Before you send out any sort of public communication, you need to know who you’re talking to and how to send them messages they will not only read, but act on. Ranking and Prioritizing...

Tips for Understanding Your Audience

Tips for Understanding Your Audience

By Cheril Lee Why is it so important to understand the audience you’re speaking to and targeting with your messaging? If you don’t present the message in a way that appeals to or makes sense for your target audience, you’re literally accomplishing nothing. Thinking...

SMART Communication Objectives

SMART Communication Objectives

By Cheril Lee Work SMARTer not harder How to be SMART with your communication objectives OR Your key to success: SMART communication objectives (computer generated) When planning any communication strategy, remember to be SMART by setting objectives that are specific,...

Setting Measurable Communication Objectives

Setting Measurable Communication Objectives

By Cheril Lee We’ve all heard the old saying, “If a tree falls in the woods and no one is there to hear it, does it make a sound?” The answer to this question has been debated for a long time and there is no real definitive answer. The same could be said of...

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