The Avant Edge
The Power of Women in Public Relations: Influencing the Future
By Jona Ohm, APR Welcome to this week’s edition of The Avant Edge. Today, we're spotlighting an intriguing phenomenon in the Public Relations field: the prominent role of women. While it's no secret that women dominate this sector, holding over 63% of jobs, our...
Agency for Change : A Podcast from KidGlov
Agency for Change podcast interview by KidGlov, where we dove deep into the Avant Solutions journey and the powerful impact of authentic communication in our communities while exploring the evolution of public relations, the critical role of internal communications...
6 Things to Keep on Your Radar for Building Brand Loyalty
By Jona Ohm, APR Building a loyal customer base is a key player in the game of running a successful business. The Pareto principle, or the 80/20 rule, tells us that 80% of consequences (or results, like sales) will come from 20% of the causes (your efforts or...
The Art of Captivating your Audience
By Jona Ohm, APR Regardless of your business or expertise, you are likely trying to communicate with someone - staff, consumers, advocates or other stakeholders, the list goes on. As we seek to share our message, we ultimately want to connect with our audience...
The 2024 PR Landscape: Trends to Watch
By Jona Ohm, APR Recently, we touched on ways to refresh your PR for the new year. Public Relations (PR) is always evolving and staying ahead of the trends is crucial for success in the dynamic landscape of communication. But what lies ahead for 2024? Some of...
Revitalizing Your PR Strategies: A Guide for the New Year
By Jona Ohm, APR In the dynamic landscape of public relations, it's crucial for businesses to revisit their strategies to stay relevant and effectively communicate with their audience. As we march into 2024, now is a great time to explore some key strategies to...
The Power of Metrics: A Guide to Essential Analytics in PR Campaigns
By Jona Ohm, APR In today's digital age, the world of Public Relations has evolved far beyond just press releases and event coordination. One of the most significant shifts in the industry is the growing importance of analytics. Data plays a pivotal role in crafting...
Leveraging Influencers in your PR Plan
By Jona Ohm In the ever-evolving landscape of digital tools for public relations and marketing, influencers have emerged as potent forces capable of shaping public opinion. In the age of social media dominance, these individuals hold sway over niche audiences, making...
Crafting a Compelling Press Release: 3 Checklists for Capturing Media Attention
By Jona Ohm, APR Press releases are a powerful tool for businesses to share news, attract media attention, build brand awareness and shape public perception. To write a press release that will accomplish this, it's crucial to understand what reporters look for...
Building Relationships with Journalists and Media Outlets
By Jona Ohm, APR We’ve said before and we will say again, Public Relations is all about relationships. Specifically, the mutually beneficial relationships between your organization and its audiences. Journalists are key allies in this formula because they are the...
The Power of Women in Public Relations: Influencing the Future
By Jona Ohm, APR Welcome to this week’s edition of The Avant Edge. Today, we're spotlighting an intriguing phenomenon in the Public Relations field: the prominent role of women. While it's no secret that women dominate this sector, holding over 63% of jobs, our...
Agency for Change : A Podcast from KidGlov
Agency for Change podcast interview by KidGlov, where we dove deep into the Avant Solutions journey and the powerful impact of authentic communication in our communities while exploring the evolution of public relations, the critical role of internal communications...
6 Things to Keep on Your Radar for Building Brand Loyalty
By Jona Ohm, APR Building a loyal customer base is a key player in the game of running a successful business. The Pareto principle, or the 80/20 rule, tells us that 80% of consequences (or results, like sales) will come from 20% of the causes (your efforts or...
The Art of Captivating your Audience
By Jona Ohm, APR Regardless of your business or expertise, you are likely trying to communicate with someone - staff, consumers, advocates or other stakeholders, the list goes on. As we seek to share our message, we ultimately want to connect with our audience...
The 2024 PR Landscape: Trends to Watch
By Jona Ohm, APR Recently, we touched on ways to refresh your PR for the new year. Public Relations (PR) is always evolving and staying ahead of the trends is crucial for success in the dynamic landscape of communication. But what lies ahead for 2024? Some of...
Revitalizing Your PR Strategies: A Guide for the New Year
By Jona Ohm, APR In the dynamic landscape of public relations, it's crucial for businesses to revisit their strategies to stay relevant and effectively communicate with their audience. As we march into 2024, now is a great time to explore some key strategies to...
The Power of Metrics: A Guide to Essential Analytics in PR Campaigns
By Jona Ohm, APR In today's digital age, the world of Public Relations has evolved far beyond just press releases and event coordination. One of the most significant shifts in the industry is the growing importance of analytics. Data plays a pivotal role in crafting...
Leveraging Influencers in your PR Plan
By Jona Ohm In the ever-evolving landscape of digital tools for public relations and marketing, influencers have emerged as potent forces capable of shaping public opinion. In the age of social media dominance, these individuals hold sway over niche audiences, making...
Crafting a Compelling Press Release: 3 Checklists for Capturing Media Attention
By Jona Ohm, APR Press releases are a powerful tool for businesses to share news, attract media attention, build brand awareness and shape public perception. To write a press release that will accomplish this, it's crucial to understand what reporters look for...
Building Relationships with Journalists and Media Outlets
By Jona Ohm, APR We’ve said before and we will say again, Public Relations is all about relationships. Specifically, the mutually beneficial relationships between your organization and its audiences. Journalists are key allies in this formula because they are the...
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