The Avant Edge
Planes, suitcases and uber patience!
By Monique Farmer It was mid-March 2019, and the city of New York buzzed with its usual electric hum. I was there to judge national PRSA Silver Anvil public relations awards—an honor, for sure, but also a mental marathon. For 8 hours, I had poured over entries,...
Decoding Team Communication Styles: A Key to Organizational Harmony
By Monique Farmer, APR Ever feel like your office is the Tower of Babel, with everyone speaking a different language? If so, you're not alone. Welcome to the wild world of team communication styles. Picture this: Your team is like a diverse ensemble, each...
Embracing Rejection: Turning That Sting into Your Secret Weapon
By Monique Farmer, APR Well, it happened. That dreaded phone call. It wasn't the "Congratulations!" I was hoping for. Instead, I learned my application for a professional credential got the thumbs down. Let me just be honest for a second. It stings. It stings because...
Embracing Everyone’s Strengths: The Secret Sauce for Elevating Your Remote Team
By Monique Farmer, APR When you think about leading a remote team, what comes to mind? Zoom fatigue? Endless email chains? The struggle to keep everyone engaged and productive? If so, you're not alone. But what if I told you there's a way to turn those...
Navigating the Top 5 Concerns in Modern PR: Strategies for Success
By Monique Farmer, APR When you think about your day-to-day life as a PR professional, what comes to mind? Chances are, it's a whirlwind of media inquiries, strategy sessions and the constant push to stay ahead in a rapidly changing landscape. But beneath these daily...
How to Stay Grounded in Your Organization’s Mission and Values
By Monique Farmer, APR Let's dive into something every leader and team member should consider: staying grounded in your organization's mission and values. It's like having a North Star, guiding every decision and action. When you're deeply rooted in these core...
5 Steps for Navigating the First Hour of a Crisis
By Monique Farmer, APR The world we live in is unpredictable, to say the least. And the world you and I work in — the public relations world — can be just as volatile. Crises are inevitable. Often, it’s not a matter of if, but when. Whether it’s a hiccup in the supply...
The Other Side of the Internship Coin: 5 Benefits for Employers
By Jona Ohm, APR Recently, we talked about five things for students and graduates to consider when looking for an internship. But what about employers? Can your company benefit from working with interns? I’ve been on both sides of the desk as an intern and a...
Finding an Internship: 5 Things for Students and Graduates to Consider
By Jona Ohm, APR It's internship season! But before you start applying, have you thought about what you want from this experience? As someone who has been both an intern and a supervisor, I've learned some valuable lessons on finding an internship. Plus, I've talked...
Acing your Next Interview: Some Key Tips for Getting that Job Offer
By Monique Farmer, APR A little something for the PR students… Before we know it summer will be upon us and the job market will start to simmer. I know firsthand the stress that interviews can bring, especially for students and recent graduates. This week, I was...
Planes, suitcases and uber patience!
By Monique Farmer It was mid-March 2019, and the city of New York buzzed with its usual electric hum. I was there to judge national PRSA Silver Anvil public relations awards—an honor, for sure, but also a mental marathon. For 8 hours, I had poured over entries,...
Decoding Team Communication Styles: A Key to Organizational Harmony
By Monique Farmer, APR Ever feel like your office is the Tower of Babel, with everyone speaking a different language? If so, you're not alone. Welcome to the wild world of team communication styles. Picture this: Your team is like a diverse ensemble, each...
Embracing Rejection: Turning That Sting into Your Secret Weapon
By Monique Farmer, APR Well, it happened. That dreaded phone call. It wasn't the "Congratulations!" I was hoping for. Instead, I learned my application for a professional credential got the thumbs down. Let me just be honest for a second. It stings. It stings because...
Embracing Everyone’s Strengths: The Secret Sauce for Elevating Your Remote Team
By Monique Farmer, APR When you think about leading a remote team, what comes to mind? Zoom fatigue? Endless email chains? The struggle to keep everyone engaged and productive? If so, you're not alone. But what if I told you there's a way to turn those...
Navigating the Top 5 Concerns in Modern PR: Strategies for Success
By Monique Farmer, APR When you think about your day-to-day life as a PR professional, what comes to mind? Chances are, it's a whirlwind of media inquiries, strategy sessions and the constant push to stay ahead in a rapidly changing landscape. But beneath these daily...
How to Stay Grounded in Your Organization’s Mission and Values
By Monique Farmer, APR Let's dive into something every leader and team member should consider: staying grounded in your organization's mission and values. It's like having a North Star, guiding every decision and action. When you're deeply rooted in these core...
5 Steps for Navigating the First Hour of a Crisis
By Monique Farmer, APR The world we live in is unpredictable, to say the least. And the world you and I work in — the public relations world — can be just as volatile. Crises are inevitable. Often, it’s not a matter of if, but when. Whether it’s a hiccup in the supply...
The Other Side of the Internship Coin: 5 Benefits for Employers
By Jona Ohm, APR Recently, we talked about five things for students and graduates to consider when looking for an internship. But what about employers? Can your company benefit from working with interns? I’ve been on both sides of the desk as an intern and a...
Finding an Internship: 5 Things for Students and Graduates to Consider
By Jona Ohm, APR It's internship season! But before you start applying, have you thought about what you want from this experience? As someone who has been both an intern and a supervisor, I've learned some valuable lessons on finding an internship. Plus, I've talked...
Acing your Next Interview: Some Key Tips for Getting that Job Offer
By Monique Farmer, APR A little something for the PR students… Before we know it summer will be upon us and the job market will start to simmer. I know firsthand the stress that interviews can bring, especially for students and recent graduates. This week, I was...
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