by Monique Farmer | Aug 5, 2024 | Uncategorized
By Monique Farmer, APR Well, it happened. That dreaded phone call. It wasn’t the “Congratulations!” I was hoping for. Instead, I learned my application for a professional credential got the thumbs down. Let me just be honest for a second. It stings....
by Monique Farmer | May 13, 2024 | Uncategorized
By Monique Farmer, APR The world we live in is unpredictable, to say the least. And the world you and I work in — the public relations world — can be just as volatile. Crises are inevitable. Often, it’s not a matter of if, but when. Whether it’s a hiccup in the supply...
by Monique Farmer | Mar 18, 2024 | Uncategorized
By Jona Ohm, APR Welcome to this week’s edition of The Avant Edge. Today, we’re spotlighting an intriguing phenomenon in the Public Relations field: the prominent role of women. While it’s no secret that women dominate this sector, holding over 63% of...
by Monique Farmer | Feb 19, 2024 | Communication
By Jona Ohm, APR Building a loyal customer base is a key player in the game of running a successful business. The Pareto principle, or the 80/20 rule, tells us that 80% of consequences (or results, like sales) will come from 20% of the causes (your efforts or...
by Monique Farmer | Dec 18, 2023 | Uncategorized
By Jona Ohm, APR In today’s digital age, the world of Public Relations has evolved far beyond just press releases and event coordination. One of the most significant shifts in the industry is the growing importance of analytics. Data plays a pivotal role in...
