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Leveraging Influencers in your PR Plan

by Monique Farmer | Dec 4, 2023 | Communication, Messaging

By Jona Ohm In the ever-evolving landscape of digital tools for public relations and marketing, influencers have emerged as potent forces capable of shaping public opinion. In the age of social media dominance, these individuals hold sway over niche audiences, making...

Crafting a Compelling Press Release: 3 Checklists for Capturing Media Attention

by Monique Farmer | Nov 26, 2023 | Uncategorized

  By Jona Ohm, APR  Press releases are a powerful tool for businesses to share news, attract media attention, build brand awareness and shape public perception. To write a press release that will accomplish this, it’s crucial to understand what reporters...

Building Relationships with Journalists and Media Outlets 

by Monique Farmer | Nov 15, 2023 | Uncategorized

By Jona Ohm, APR  We’ve said before and we will say again, Public Relations is all about relationships. Specifically, the mutually beneficial relationships between your organization and its audiences. Journalists are key allies in this formula because they are the...

4 Trends in Public Relations that aren’t Going Away

by Monique Farmer | Oct 23, 2023 | Communication, Messaging

By Jona Ohm, APR  Public Relations is all about relationships. Aside from striving to give the right message to the right audience at the right time, what else should you be paying attention to? Public relations is a dynamic industry that evolves constantly to deliver...

Best Practices for Protecting your Brand’s Reputation

by Monique Farmer | Oct 10, 2023 | Uncategorized

By Jona Ohm, APR  In today’s digital age, where information travels at the speed of a click, a business’s reputation is more fragile than ever. A well-maintained reputation can build trust, loyalty, and growth, while a tarnished one can result in lost...
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In the News

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  • Chart Your Path Wins Gold at Annual CIPA EVVY(TM) Awards
  • Chart Your Path Named Finalist for Annual CIPA EVVY(TM) Awards
  • How to Reduce Workplace Stress for Remote Hybrid or In Person Employees
  • Chart Your Path In The News
  • Chart Your Path Receives International Impact Book Award
  • Business Owner, Award-Winning PR Expert Becomes Published Author With Debut of New Life-Changing Book: Chart Your Path
  • Monique Farmer, APR Honored with Business Excellence Award
  • Business Owner and Award-Winning PR Expert Sets Out to Help Others Chart Their Path, Announces Book Release in Spring 2024
  • Strategy, Storytelling Empowers Leaders at Annual Community Event
  • Avant Solutions Owner Monique Farmer – A Master in the Art of Communication
  • Nebraska-based PR/Communication Firm Certified by Women’s Business Enterprise National Council

Strategies & Tactics

  • Public Relations Society of America (PRSA)

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