by Monique Farmer | Aug 5, 2024 | Uncategorized
By Monique Farmer, APR Well, it happened. That dreaded phone call. It wasn’t the “Congratulations!” I was hoping for. Instead, I learned my application for a professional credential got the thumbs down. Let me just be honest for a second. It stings....
by Monique Farmer | Jul 10, 2024 | Uncategorized
By Monique Farmer, APR Let’s dive into something every leader and team member should consider: staying grounded in your organization’s mission and values. It’s like having a North Star, guiding every decision and action. When you’re deeply...
by Monique Farmer | Mar 18, 2024 | Uncategorized
By Jona Ohm, APR Welcome to this week’s edition of The Avant Edge. Today, we’re spotlighting an intriguing phenomenon in the Public Relations field: the prominent role of women. While it’s no secret that women dominate this sector, holding over 63% of...
by Monique Farmer | Feb 19, 2024 | Communication
By Jona Ohm, APR Building a loyal customer base is a key player in the game of running a successful business. The Pareto principle, or the 80/20 rule, tells us that 80% of consequences (or results, like sales) will come from 20% of the causes (your efforts or...
by Monique Farmer | Jan 21, 2024 | Uncategorized
By Jona Ohm, APR Recently, we touched on ways to refresh your PR for the new year. Public Relations (PR) is always evolving and staying ahead of the trends is crucial for success in the dynamic landscape of communication. But what lies ahead for 2024? Some of...
