By Monique Farmer, APR

Let’s dive into something every leader and team member should consider: staying grounded in your organization’s mission and values. It’s like having a North Star, guiding every decision and action. When you’re deeply rooted in these core principles, your organization not only survives but thrives. So, how do we ensure we’re not just paying lip service but truly embodying these values?

The Power of Knowing Your “Why”

Simon Sinek, the guru of purpose-driven leadership, famously asks, “What’s your why?” This isn’t just some fluffy, feel-good question. It’s fundamental. Think about it: if you don’t know why your organization exists beyond making money, how can you expect your team to feel inspired and driven?

In his book, “Start With Why,” Sinek explains that great leaders inspire action by understanding and communicating their organization’s core purpose. It’s not just what you do or how you do it, but why you do it that makes all the difference.

Grounding Strategies: Keep Your Roots Deep

1. Regular Reflection and Alignment
   Reflecting on your mission and values should be a regular practice, not a one-time event. Schedule quarterly check-ins to assess how well your actions align with your mission. Are you walking the talk? This self-assessment keeps everyone honest and aligned.
2. Storytelling: The Heartbeat of Culture
   Stories are powerful. They’re how we share values and inspire action. Remember the last time a compelling story moved you to tears or laughter? Use that same power to tell stories within your organization that highlight your mission in action. Share success stories, customer testimonials, and even the small wins that reflect your core values.
3. Engage and Empower Your Team
   A study by Gallup found that organizations with highly engaged employees outperform their peers by 147% in earnings per share source. When your team is engaged, they’re not just clocking in; they’re emotionally and psychologically committed to their work. How do you get there? By involving them in decision-making, recognizing their contributions, and continuously communicating the mission and values.

The Role of Leaders: Be the Beacon

Leaders, this part’s for you: Your behavior sets the tone for the entire organization. If you want your team to live the values, you must model them every day. Think of it as being the beacon in a lighthouse. Your consistent actions and decisions illuminate the path for others.

Practical Tips: Taking Action

1. Mission Statements Everywhere
   Display your mission statement in visible places – not just in the lobby, but in meeting rooms, newsletters, and even your email signatures. This constant visibility keeps it top of mind.
2. Values-Based Decision Making
   When faced with a tough decision, ask yourself, “Does this align with our values?” If the answer is no, it’s time to rethink. This approach might slow you down momentarily, but it ensures that every action strengthens your mission’s foundation.
3. Celebrate Values in Action
   Create a recognition program that celebrates employees who exemplify your values. This not only rewards them but also sets a clear example for others. It’s like planting seeds that grow into a forest of mission-driven actions.

Pop Culture Wisdom: Marvel and Mission

Ever noticed how Marvel superheroes are always clear about their mission? Whether it’s saving the world or fighting for justice, their purpose is crystal clear. This clarity fuels their actions and unites them as a team, even when the going gets tough. Take a page from their book – clarity and commitment to your mission can turn your team into superheroes in your industry.

Keep Digging

Staying grounded in your organization’s mission and values is an ongoing journey. It requires continuous effort, reflection, and alignment. The payoff? A cohesive, motivated team that’s ready to move mountains.

So, let’s keep digging, keep aligning, and most importantly, keep believing in the power of a mission-driven organization. Your North Star is there – let it guide you to greatness.