By Monique Farmer, APR Ever feel like your office is the Tower of Babel, with everyone speaking a different language? If so, you're not alone. Welcome to the wild world of team communication styles. Picture this: Your team is like a diverse ensemble, each...
By Monique Farmer, APR Well, it happened. That dreaded phone call. It wasn't the "Congratulations!" I was hoping for. Instead, I learned my application for a professional credential got the thumbs down. Let me just be honest for a second. It stings. It stings because...
By Monique Farmer, APR When you think about your day-to-day life as a PR professional, what comes to mind? Chances are, it's a whirlwind of media inquiries, strategy sessions and the constant push to stay ahead in a rapidly changing landscape. But beneath these daily...
By Monique Farmer, APR Let's dive into something every leader and team member should consider: staying grounded in your organization's mission and values. It's like having a North Star, guiding every decision and action. When you're deeply rooted in these core...
By Monique Farmer, APR The world we live in is unpredictable, to say the least. And the world you and I work in — the public relations world — can be just as volatile. Crises are inevitable. Often, it’s not a matter of if, but when. Whether it’s a hiccup in the supply...
By Jona Ohm, APR Recently, we talked about five things for students and graduates to consider when looking for an internship. But what about employers? Can your company benefit from working with interns? I’ve been on both sides of the desk as an intern and a...
By Monique Farmer, APR A little something for the PR students… Before we know it summer will be upon us and the job market will start to simmer. I know firsthand the stress that interviews can bring, especially for students and recent graduates. This week, I was...
By Jona Ohm, APR Welcome to this week’s edition of The Avant Edge. Today, we're spotlighting an intriguing phenomenon in the Public Relations field: the prominent role of women. While it's no secret that women dominate this sector, holding over 63% of jobs, our...
By Jona Ohm, APR Regardless of your business or expertise, you are likely trying to communicate with someone - staff, consumers, advocates or other stakeholders, the list goes on. As we seek to share our message, we ultimately want to connect with our audience...
By Jona Ohm, APR Recently, we touched on ways to refresh your PR for the new year. Public Relations (PR) is always evolving and staying ahead of the trends is crucial for success in the dynamic landscape of communication. But what lies ahead for 2024? Some of...
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