By Jona Ohm, APR Recently, we touched on ways to refresh your PR for the new year. Public Relations (PR) is always evolving and staying ahead of the trends is crucial for success in the dynamic landscape of communication. But what lies ahead for 2024? Some of...
By Jona Ohm, APR In the dynamic landscape of public relations, it's crucial for businesses to revisit their strategies to stay relevant and effectively communicate with their audience. As we march into 2024, now is a great time to explore some key strategies to...
By Jona Ohm, APR In today's digital age, the world of Public Relations has evolved far beyond just press releases and event coordination. One of the most significant shifts in the industry is the growing importance of analytics. Data plays a pivotal role in crafting...
By Jona Ohm, APR Press releases are a powerful tool for businesses to share news, attract media attention, build brand awareness and shape public perception. To write a press release that will accomplish this, it's crucial to understand what reporters look for...
By Jona Ohm, APR We’ve said before and we will say again, Public Relations is all about relationships. Specifically, the mutually beneficial relationships between your organization and its audiences. Journalists are key allies in this formula because they are the...
OMAHA, NE / ACCESSWIRE / November 7, 2023 / In November 2023, Monique Farmer, APR, president and founder of Avant Solutions, a full-service PR and communications firm, received the Excellence in Small Business Award from Inspire, an Omaha-based organization affiliated...
By Jona Ohm, APR In today's digital age, where information travels at the speed of a click, a business's reputation is more fragile than ever. A well-maintained reputation can build trust, loyalty, and growth, while a tarnished one can result in lost customers and...
By Monique Farmer, APR - Founder of Avant Solutions For many, the thought of standing in front of an audience can send shivers down our spines. From seasoned communication professionals to business leaders, the fear of public speaking is real and pervasive. However,...
By Jona Ohm, APR Engagement. It used to be just the formal acceptance of a marriage proposal. Today, it’s a measurement of how people respond to your brand. If you have employees, understanding how your people are engaging at work (or not) is important to your...
By Monique Farmer, APR PR professionals have a unique vantage point. We gain unparalleled perspective on the way companies and organizations communicate — both externally, with customers and constituents, and internally, with those who handle day-to-day operations....
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