By Monique Farmer, APR Let's dive into something every leader and team member should consider: staying grounded in your organization's mission and values. It's like having a North Star, guiding every decision and action. When you're deeply rooted in these core...
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5 Steps for Navigating the First Hour of a Crisis
By Monique Farmer, APR The world we live in is unpredictable, to say the least. And the world you and I work in — the public relations world — can be just as volatile. Crises are inevitable. Often, it’s not a matter of if, but when. Whether it’s a hiccup in the supply...
The Other Side of the Internship Coin: 5 Benefits for Employers
By Jona Ohm, APR Recently, we talked about five things for students and graduates to consider when looking for an internship. But what about employers? Can your company benefit from working with interns? I’ve been on both sides of the desk as an intern and a...
Acing your Next Interview: Some Key Tips for Getting that Job Offer
By Monique Farmer, APR A little something for the PR students… Before we know it summer will be upon us and the job market will start to simmer. I know firsthand the stress that interviews can bring, especially for students and recent graduates. This week, I was...
The Power of Women in Public Relations: Influencing the Future
By Jona Ohm, APR Welcome to this week’s edition of The Avant Edge. Today, we're spotlighting an intriguing phenomenon in the Public Relations field: the prominent role of women. While it's no secret that women dominate this sector, holding over 63% of jobs, our...
The Art of Captivating your Audience
By Jona Ohm, APR Regardless of your business or expertise, you are likely trying to communicate with someone - staff, consumers, advocates or other stakeholders, the list goes on. As we seek to share our message, we ultimately want to connect with our audience...
The 2024 PR Landscape: Trends to Watch
By Jona Ohm, APR Recently, we touched on ways to refresh your PR for the new year. Public Relations (PR) is always evolving and staying ahead of the trends is crucial for success in the dynamic landscape of communication. But what lies ahead for 2024? Some of...
Revitalizing Your PR Strategies: A Guide for the New Year
By Jona Ohm, APR In the dynamic landscape of public relations, it's crucial for businesses to revisit their strategies to stay relevant and effectively communicate with their audience. As we march into 2024, now is a great time to explore some key strategies to...
The Power of Metrics: A Guide to Essential Analytics in PR Campaigns
By Jona Ohm, APR In today's digital age, the world of Public Relations has evolved far beyond just press releases and event coordination. One of the most significant shifts in the industry is the growing importance of analytics. Data plays a pivotal role in crafting...
Crafting a Compelling Press Release: 3 Checklists for Capturing Media Attention
By Jona Ohm, APR Press releases are a powerful tool for businesses to share news, attract media attention, build brand awareness and shape public perception. To write a press release that will accomplish this, it's crucial to understand what reporters look for...
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