By Monique Farmer, APR Picture this: A sleek, glass-walled boardroom filled with corporate executives dressed in crisp business attire—navy suits, tailored blouses and polished shoes. The air feels thick with professionalism, the kind that comes with years of...
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Speaking up when it Counts: Crisis Communication Strategies for Public Health Leaders
By Monique Farmer, APR I recently led a media training for a room filled with public health officials—passionate about their work, but also a little nervous about interacting with the media. And who can blame them? When a public health crisis hits, the stakes...
The Future of Branding: Evolution in 2025 and Beyond
The Future of Branding: Evolution in 2025 and Beyond Branding is like fashion—it’s always evolving. Remember when bell-bottoms were all the rage, then skinny jeans took over? Now, wide-leg pants are making a comeback. The same goes for branding trends. What worked a...
Finding Your Unique Voice and Maintaining Consistency
Finding Your Unique Voice and Maintaining Consistency Your brand isn’t just a logo or a product—it’s a promise. A promise to your audience about what they can expect every time they interact with you. And like any good promise, it’s only as strong as the consistency...
Maximizing Social Media to Propel Your Brand
Maximizing Social Media to Propel Your Brand Social media is like the Swiss Army knife of branding tools—multi-functional, indispensable, and (let's be honest) a little intimidating at first glance. In today’s world, if you’re not leveraging social media, you’re...
Building Your Brand from the Ground Up
Building Your Brand from the Ground Up Kickstarting Your Journey to a Stronger Brand Identity “The world will ask who you are, and if you do not know, the world will tell you.” - Carl Jung Have you ever seen a kid light up at the sight of a shiny, colorful logo?...
Planes, suitcases and uber patience!
By Monique Farmer It was mid-March 2019, and the city of New York buzzed with its usual electric hum. I was there to judge national PRSA Silver Anvil public relations awards—an honor, for sure, but also a mental marathon. For 8 hours, I had poured over entries,...
Decoding Team Communication Styles: A Key to Organizational Harmony
By Monique Farmer, APR Ever feel like your office is the Tower of Babel, with everyone speaking a different language? If so, you're not alone. Welcome to the wild world of team communication styles. Picture this: Your team is like a diverse ensemble, each...
Embracing Rejection: Turning That Sting into Your Secret Weapon
By Monique Farmer, APR Well, it happened. That dreaded phone call. It wasn't the "Congratulations!" I was hoping for. Instead, I learned my application for a professional credential got the thumbs down. Let me just be honest for a second. It stings. It stings because...
Navigating the Top 5 Concerns in Modern PR: Strategies for Success
By Monique Farmer, APR When you think about your day-to-day life as a PR professional, what comes to mind? Chances are, it's a whirlwind of media inquiries, strategy sessions and the constant push to stay ahead in a rapidly changing landscape. But beneath these daily...
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