by Monique Farmer | Dec 18, 2023 | Uncategorized
By Jona Ohm, APR In today’s digital age, the world of Public Relations has evolved far beyond just press releases and event coordination. One of the most significant shifts in the industry is the growing importance of analytics. Data plays a pivotal role in...
by Monique Farmer | Dec 4, 2023 | Communication, Messaging
By Jona Ohm In the ever-evolving landscape of digital tools for public relations and marketing, influencers have emerged as potent forces capable of shaping public opinion. In the age of social media dominance, these individuals hold sway over niche audiences, making...
by Monique Farmer | Nov 26, 2023 | Uncategorized
By Jona Ohm, APR Press releases are a powerful tool for businesses to share news, attract media attention, build brand awareness and shape public perception. To write a press release that will accomplish this, it’s crucial to understand what reporters...
by Monique Farmer | Nov 15, 2023 | Uncategorized
By Jona Ohm, APR We’ve said before and we will say again, Public Relations is all about relationships. Specifically, the mutually beneficial relationships between your organization and its audiences. Journalists are key allies in this formula because they are the...
by Monique Farmer | Oct 23, 2023 | Communication, Messaging
By Jona Ohm, APR Public Relations is all about relationships. Aside from striving to give the right message to the right audience at the right time, what else should you be paying attention to? Public relations is a dynamic industry that evolves constantly to deliver...