Maximizing Social Media to Propel Your Brand

Maximizing Social Media to Propel Your Brand Social media is like the Swiss Army knife of branding tools—multi-functional, indispensable, and (let’s be honest) a little intimidating at first glance. In today’s world, if you’re not leveraging social media, you’re...

Building Your Brand from the Ground Up

Building Your Brand from the Ground Up Kickstarting Your Journey to a Stronger Brand Identity “The world will ask who you are, and if you do not know, the world will tell you.” – Carl Jung Have you ever seen a kid light up at the sight of a shiny, colorful logo?...

Planes, suitcases and uber patience!

By Monique Farmer It was mid-March 2019, and the city of New York buzzed with its usual electric hum. I was there to judge national PRSA Silver Anvil public relations awards—an honor, for sure, but also a mental marathon. For 8 hours, I had poured over entries,...